Optimizing daily life inevitably involves mobility, and Keolis positions itself as a key player in this field. The company deploys innovative transport solutions to facilitate urban and suburban travel. The use of advanced technologies and the implementation of on-demand services aim to make public transport more attractive, flexible, and suited to new lifestyles. Keolis is thus committed to a smart mobility approach, seeking answers to the challenges of urban congestion and reducing carbon footprints, in order to shape the cities of tomorrow.
Keolis Strategies for Optimized Daily Mobility
In the maze of cities and metropolitan areas, Keolis emerges as an architect of daily mobility. The Keolis strategies revolve around transport optimization, combining technological innovation and a user-centered approach. This strategic framework is grounded in collaboration with entities such as INERIS, to establish a harmonized measurement protocol for air quality, and engagement with the WHO to keep fine particle pollution below recommended thresholds. Keolis does not merely comply with regulatory requirements; the company anticipates, proposes, and innovates, conducting six voluntary measurement campaigns between 2004 and 2015.
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Keolis’s commitment is also manifested in its interaction with Mobility Organizing Authorities, where initiatives for impeccable air quality intertwine. Subsidiaries like Keolis Bordeaux or Keolis Besançon illustrate this vision. In Bordeaux, the company invites its passengers to express themselves through a participatory platform, seeking to co-create a transport network that meets citizens’ expectations. In Besançon, the Keoscopie tool is used to refine the Ginko network service, demonstrating Keolis’s desire to optimize the travel experience and adapt to local realities.
The Keolis self-service offering represents another facet of this optimization, providing increased flexibility and independence to users. This aspect of the service fits into a shared mobility logic, where each individual becomes an actor in their journey within urban space. By combining on-demand services, collaborative platforms, and behavioral studies, Keolis shapes a holistic vision of mobility, where the user and the urban environment engage in harmony.
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The Impact of New Transport Solutions on Users’ Lives
The quality of urban life is being redefined by the new transport solutions implemented by Keolis. In Rennes, the company’s actions are part of a comprehensive approach to achieving air quality that meets the recommendations of the WHO. Residents thus benefit from a healthier environment, reducing health risks and contributing to a more pleasant city to live in. This approach is particularly evident through the ‘Rennes air pur’ initiative, a sign of Keolis’s commitment to sustainable and responsible transport.
Jonas Roux, Head of Studies & Customer Listening at Keolis Bordeaux, emphasizes the passenger experience as a cornerstone of the subsidiary’s strategies. The establishment of the participatory platform in Bordeaux allows users to be key players in the co-creation of the network, thus tailoring services to their actual needs. This initiative promotes a better alignment between transport offerings and citizens’ expectations, enhancing their eco-responsibility and daily satisfaction.
In the wake of this commitment, Carol Ambrosini, Marketing, Customer, and Mobility Director at Keolis Besançon, highlights the personalized services developed for the Ginko network. In close collaboration with Grand Besançon Métropole, Keolis Besançon works to optimize travel through Keoscopie, a behavioral study tool. This approach illustrates the tangible impact of Keolis innovations on users’ daily lives, offering them more efficient mobility that aligns with their expectations for better service quality.